Linda Handley Linda Handley

Why is it important to set up Advanced GA4+ UA + GTM + Google Ads conversion?

Are you struggling to figure out how to harness the power of Google Analytics 4+, Tag Manager, and Ads conversion tracking?

If the answer is a resounding "yes," then you are certainly not alone.

We live in an age where data-driven decisions can make or break our businesses, so it's important that we understand the importance of setting up Advanced GA4+ UA + GTM + Google Ads conversion!

Read More
Linda Handley Linda Handley

Videos for your Nonprofit Organization

In the nonprofit sector, marketing goals and metrics that indicate success are tied to public awareness and fundraising. With thousands of different organizations for prospective donors to choose from, it’s critical to keep developing creative marketing ideas for your nonprofit organizations. These will help you stand out from the crowd and rally the most support for your cause.

Read More
Linda Handley Linda Handley

Nonprofit Resource - Wow Digital

We had the opportunity to speak with David Pisarek of Wow Digital. He and his team have many products and services for nonprofits. So let’s dive in !!

Wow Digital creates online experiences in digital branding, for nonprofits and charities.

Wow Digital was formed six and a half years ago and they have done over 240 projects, for nonprofits and charities, helping them increase their online presence, get more traffic, get higher rankings in search results, and make their brands and their causes, more well known.

Read More
Linda Handley Linda Handley

Best Practices You Should Be Including In Your Updated Nonprofit Marketing Strategy

For nonprofits, donations are crucial to the success of your organization and day-to-day operations. In 2021, a total of $484.85 billion was donated in the US alone–this is 4% more than the total donations in 2020. But aside from supporting a cause, the funds from these donations also help sustain an organization with its operating costs and livable wages. In fact, regularly recurring donations help donors stay engaged with the organization. This also avoids operational costs that would be needed for looking for new donors.

Read More
Linda Handley Linda Handley

Top 6 Ways to Get Funding and Start Fundraising for Nonprofit Organizations

Whether you’re in the beginning stages of creating a nonprofit or you’ve just begun work on your latest fundraising campaign – there are many ways to ensure your staff and fundraising costs are covered.This article focuses on how to raise money for a nonprofit.

And while during the holiday season, collecting donations from individuals and organizations alike is somewhat easy – this isn’t always the case year-round. If you need help getting funding this off-season so to speak, stay tuned for some of the more creative solutions out there.

Read More
Linda Handley Linda Handley

Exploring a Day in the Life of a Nonprofit Leader

Nonprofit executive leadership is an admirable position that fosters civic engagement and leadership, drives economic growth, and strengthens the very fabric of our communities. And whether you realize it or not, nonprofits benefit everyone in the U.S. in one way or another. From economic stability and mobility to social justice, nonprofit leaders are usually the voice of the people they serve. Because a strong nonprofit sector is key to thriving communities, it’s no surprise that many are driven to such work, aspiring to one day run their own nonprofit. If this sounds like you, you undoubtedly have questions.

Read More
nonprofit organizations Linda Handley nonprofit organizations Linda Handley

Easy Ways to Give Back to Your Community

Easy Ways to Give Back - How can you give back by working with a nonprofit

Many of us feel a strong desire to give back to the community. But it can be tricky to know where to begin or what to do, especially if you have limited time on your hands. It’s true that many organizations would love to have some extra helping hands, but there are other ways you can give back if you’re unable to commit to in-person volunteering. Fundraising guru Linda Handley invites you to explore some great ways you can give back to your community.

Read More
Marketing Strategy Linda Handley Marketing Strategy Linda Handley

Why You Need An Updated Marketing Strategy

Every nonprofit knows the myriad of challenges that come with obtaining a grant from a major foundation. As competition tightens, even increasing one’s network of individual donors in order to appeal to larger foundations isn’t easy. In current nonprofit work, a fundraising strategic plan is only as good as its marketing strategy.

Read More
Linda Handley Linda Handley

Get Funded STAT: The Nonprofit Funding Toolkit for Grants, Donors, and Giving Tuesday

Struggling to get funders’ attention? Skip the endless grant templates and grab the Get Funded STAT Toolkit. In less than an hour you’ll tighten your messaging, highlight the data funders want, and walk away with copy‑and‑paste templates that make your next application pop. Updated June 2025 with the latest funding trends—so you can position your nonprofit for “yes” without a big budget.

Read More
Fundraising Consultant Linda Handley Fundraising Consultant Linda Handley

What to look for in a Fundraising Consultant

Hiring a fundraising consultant can be a wonderful idea. But what should your organization look for in a fundraising consultant ? Whether you’re planning a charity auction or your very first nonprofit fundraising event, it’s good to understand what a nonprofit fundraising consultant does and how their diverse skills and fresh perspective can help materialize your vision.

Read More
Nonprofit Marketing Linda Handley Nonprofit Marketing Linda Handley

How Do I Level Up My Nonprofit Marketing Strategy?

So, you’ve started your nonprofit and you’re looking to make an impact. Naturally, the best way to start making a name for your organization is through marketing. After all, word of mouth is one of the most influential ways to garner attention, bring in donations, inspire volunteers, and finally, make a positive impression on the world. Recent reports show that millennials find word-of-mouth recommendations to be a whopping 115% more influential than traditional advertising methods.

Read More
Small Business Linda Handley Small Business Linda Handley

Partnerships - How to use them for your Business

The partnership is crucial to the growth of any business venture. Merchants and traders from time immemorial have made use of the principle of a strategic partnership to conduct their businesses; the trend is still very much applicable today. A partnership manifests itself in different forms, ranging from business owners cooperating to invest in a project to share technical knowledge and ideas between firms. Whatever any business does, it is important to look for the right partnership agreement that benefits both parties.

Read More
Fundraising Consultant Linda Handley Fundraising Consultant Linda Handley

Inbound Marketing Strategies

Inbound marketing is a business methodology that attracts the attention of prospects and new customers via strategic content creation and experiences that are tailored to their unique needs and buying journey. Inbound marketing is about forming connections, answering questions, and solving problems. Inbound marketing focuses on creating quality content that pulls people into your business and brand. They are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they really need your service or product. So, the goal is to have content that speaks to all of these scenarios and stages of the buying process in order to capture these interested prospects where they naturally are online.

Read More
Fundraising Consultant Linda Handley Fundraising Consultant Linda Handley

HOW TO CREATE A FUNDRAISING PLAN FOR A NEW CHARITY

Public charities, also known as 501(c)(3)s by the IRS, must support themselves as they work on fulfilling their missions. Much of that support must come from the public.

To receive public funding charities must run fundraising campaigns directed toward individual donors. Nonprofits can also apply for foundation grants. Nonprofits can also charge fees for services, sell merchandise, and sell tickets for performances. There are specific rules for ow much income may be generated from charging for services. That revenue is called "earned" income, and many charities benefit from establishing these income sources.

Read More

Fundraising Ideas for Nonprofit Organizations

Fundraising is not just asking for donations. This is one aspect of nonprofit development, but the overall fundraising landscape is quite varied. Nonprofits can fund their work with sponsorships, grants, individual giving, events, fee-for-service, and more. This is good news because having multiple streams of revenue protects nonprofits in cases where one fundraising source falls through.

The article shares fundraising events ideas nonprofit organizations

and unique fundraising ideas for nonprofit organizations.

Read More
Nonprofit Marketing Linda Handley Nonprofit Marketing Linda Handley

Should I start a Nonprofit or For-profit ?

One of the most important aspects of running an organization is establishing a method for funding projects and operations. For-profit organizations tend to fund their initial efforts through bank loans, loans or investments from friends or family, local investors and revenue generated from sales.

Nonprofits often take a different approach by seeking out private donations of time and money, corporate sponsorships, and government grants, foundation support, among other funding streams.

Read More
Tech Tools Linda Handley Tech Tools Linda Handley

Going Beyond Bootstrapping

You’ve managed to launch your business on a couple of hundred bucks. You built your enterprise by bootstrapping, following your business plan, working really hard.

You’re moving along, grabbing from your toolbag of bootstrapping magic tricks to inch forward. You’re borrowing from Peter to pay that irksome Paul, and it’s really not much fun anymore.

Read More

Want to Work With us ?