Business Strategy & Analytics Linda Handley Business Strategy & Analytics Linda Handley

7 Business Performance Metrics Small Business Owners Can't Ignore in 2025

Struggling to Measure What Matters in Your Small Business? Start Here.

Tracking performance doesn't have to be complicated—but it does have to be intentional. In this post, I break down 7 key performance measures every small business should be using to stay focused, make smart decisions, and grow with purpose.

From lead conversion rates to client retention and revenue per service, I walk you through what to measure, why it matters, and how to track it—even if you’re not a data expert.

If you're ready to stop guessing and start measuring what moves the needle, this guide is for you.

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