Digital marketing has superseded traditional marketing, and every business is looking for cost-effective methods for digital marketing that can generate leads without investing much.

As the market is saturated in this globalized world and reaching a larger audience is challenging, but with perfect digital marketing strategies, your business or non-profit organization can spread its message to millions of people around the globe.

Google Business Profile is a valuable tool that many local businesses have incorporated into their marketing arsenals. And why wouldn’t they? It’s a free, easy-to-use profile that often appears at the top of Google’s search results. In this article I’ll discuss all the topics regarding Google Business Profiles for nonprofits. BONUS: keep reading until the end for other local SEO tips for nonprofit organizations!

In this article, we'll give you the scoop on how to monitor your marketing efforts and traffic. From setting up Google Analytics to tracking conversion rates, we'll cover it all.

So grab a cup of coffee and get ready to learn how to monitor your marketing efforts and traffic like a pro!

Every nonprofit knows the myriad of challenges that come with obtaining a grant from a major foundation. As competition tightens, even increasing one’s network of individual donors in order to appeal to larger foundations isn’t easy. In current nonprofit work, a fundraising strategic plan is only as good as its marketing strategy.