Small Business Marketing Blog

Marketing tips, strategies, and insights to help small businesses grow.

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Linda Handley Linda Handley

8 Things That Actually Improved My Email Writing and List Growth

I sat down to audit my own email setup this summer and found automations that weren't running and signup pages that were quietly broken. Every bit of outreach I'd done for months was pointing at a system with holes in it. Here are eight things that actually changed how my email works — what I write, how people find their way onto the list, and what I stopped wasting money on.

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Small Business Marketing Linda Handley Small Business Marketing Linda Handley

How to Create a Marketing Plan for a Small Business (Step-by-Step)

Not sure where to start with your marketing? This step-by-step guide walks small business owners through how to create a simple, focused marketing plan, without the overwhelm. From setting goals and identifying your ideal client to choosing the right channels and tracking what works, you'll walk away with a clear roadmap you can actually follow.

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Online Visibility Strategies Linda Handley Online Visibility Strategies Linda Handley

The Hidden Visibility Crisis: What 50+ Business Visibility Assessments Revealed About Why Good Companies Stay Invisible Online

Good companies stay invisible online — not because of poor quality, but because of visibility gaps. After 50+ business visibility assessments, the same problems keep appearing: unclear messaging, weak SEO, inconsistent presence, and untapped credibility. Learn what's holding businesses back and how to fix it.

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Fundraising Tools Linda Handley Fundraising Tools Linda Handley

6 Fundraising Tools Every Small Nonprofit Should Know About in 2026

Choosing the right fundraising tools can make or break your nonprofit’s ability to grow, engage donors, and sustain long-term impact. With so many platforms available, it’s easy to feel overwhelmed trying to decide which solution actually fits your organization’s needs.

In this guide, we compare 6 of the best fundraising tools for nonprofits in 2026, breaking down their features, pricing, and ideal use cases. Whether you’re looking to streamline donations, improve donor management, or increase online giving, this comparison will help you confidently choose the right platform for your mission.

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Marketing Strategy Linda Handley Marketing Strategy Linda Handley

The Hidden Visibility Crisis: What 50+ Business Assessments Revealed About Why Good Companies Stay Invisible

Picture this: You run a successful business.

Your products are excellent. Your customers love you. Your reputation is solid. But when potential customers search for what you offer, they find your competitors instead.

After analyzing 50+ businesses across multiple industries, we discovered the same 10 visibility issues showing up again and again—regardless of industry size or success level. These aren't struggling startups; these are established companies that are practically invisible to people actively searching for their services.

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Email Marketing Strategies Linda Handley Email Marketing Strategies Linda Handley

How to Build an Email List When You Don’t Like Selling

If the idea of “selling” makes you cringe, you’re not alone. Many small business owners avoid email marketing because they think it’s all about hard pitches and hype tactics. But the truth is—your email list isn’t a sales tool; it’s a relationship builder. When done right, email marketing becomes an authentic way to connect, serve, and grow your community. In this post, you’ll learn how to build an engaged email list that feels genuine to who you are—no pressure, no scripts, no manipulation.

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