Get Ready for Giving Tuesday. We provide the background and helpful checklists to get you and your team ready.

Hiring a fundraising consultant can be a wonderful idea. But what should your organization look for in a fundraising consultant ? Whether you’re planning a charity auction or your very first nonprofit fundraising event, it’s good to understand what a nonprofit fundraising consultant does and how their diverse skills and fresh perspective can help materialize your vision.

Inbound marketing is a business methodology that attracts the attention of prospects and new customers via strategic content creation and experiences that are tailored to their unique needs and buying journey. Inbound marketing is about forming connections, answering questions, and solving problems. Inbound marketing focuses on creating quality content that pulls people into your business and brand. They are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they really need your service or product. So, the goal is to have content that speaks to all of these scenarios and stages of the buying process in order to capture these interested prospects where they naturally are online.

Public charities, also known as 501(c)(3)s by the IRS, must support themselves as they work on fulfilling their missions. Much of that support must come from the public.

To receive public funding charities must run fundraising campaigns directed toward individual donors. Nonprofits can also apply for foundation grants. Nonprofits can also charge fees for services, sell merchandise, and sell tickets for performances. There are specific rules for ow much income may be generated from charging for services. That revenue is called "earned" income, and many charities benefit from establishing these income sources.