All Episodes
Tune in to every episode of the Marketing Wake-Up Call.
Episode 3: 3 Ways You're Losing Clients Right Now Without Knowing It | Lead Conversion Tips
Most business owners I sit down with aren't short on people who want to work with them. They're losing them halfway through. That's a lead conversion problem, and almost nobody diagnoses it correctly — because the alternative explanation is so much more comfortable.
In this episode, I walk through the three most common places businesses lose leads, and which one does the most damage to service businesses that run on referrals. Plus the story of a client who was ready to spend big money on ads, until we fixed their visibility instead and the inquiries started coming in.
Episode 2: You Have a Leak in Your Business, and It's Costing You Clients | Small Business Marketing
You're good at what you do. Your clients love you, the referrals keep coming, and your phone still stays quieter than it should. The advice everyone gives you is to do more — more content, more platforms, more posting. That's the fastest way to pour money into marketing and still feel invisible.
In this episode, I walk through the three pieces every business needs to stop leaking clients, and why getting two of them right can still cost you the sale. Plus two real client stories: the manufacturing shop with 20 years of reputation and a front door nobody could open, and the 30-year-old company that went from barely staying open to hiring to keep up.
Episode 1: Are You Feeling Like the Best Kept Secret? Let's Fix That! | Marketing Strategies for Small Businesses
Most marketing strategies for small businesses fail for the same reason, and it has nothing to do with how hard you work.
Welcome to the first episode of Marketing Wake-Up Call! I'm so glad you are here. I thought long and hard about the right topic to open with, and I decided to get straight to it. So I'm going to share why, despite posting on social media, building a funnel, and hiring marketing support, you still feel like the best-kept secret in your industry.
I have spent 15+ years and plenty of my own money on programs that looked incredible online but fell apart the second I tried to use them. I learned the hard way what works and what is just hype, and I'm going to share it all with you.
I'm not going to give you a 20-step marketing plan or the latest viral hacks. This podcast is all about simple and practical marketing strategies that are sustainable and, most importantly, work. Tune in and take the first step with me.
