For nonprofits, donations are crucial to the success of your organization and day-to-day operations. In 2021, a total of $484.85 billion was donated in the US alone–this is 4% more than the total donations in 2020. But aside from supporting a cause, the funds from these donations also help sustain an organization with its operating costs and livable wages. In fact, regularly recurring donations help donors stay engaged with the organization. This also avoids operational costs that would be needed for looking for new donors.

Inbound marketing is a business methodology that attracts the attention of prospects and new customers via strategic content creation and experiences that are tailored to their unique needs and buying journey. Inbound marketing is about forming connections, answering questions, and solving problems. Inbound marketing focuses on creating quality content that pulls people into your business and brand. They are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they really need your service or product. So, the goal is to have content that speaks to all of these scenarios and stages of the buying process in order to capture these interested prospects where they naturally are online.