Your online presence should bring in clients—not push them away. In this post, we uncover the 5 biggest online presence mistakes small businesses and nonprofits make, and how to fix them quickly. Whether you're struggling with website clarity, brand messaging, or lead generation, these tips will help you convert more visitors into customers.

Want more repeat clients and fewer “start from scratch” months?
This post breaks down 8 practical, proven ways to improve client retention — with real examples you can apply right away. Whether you’re building out onboarding systems or refining your follow-up process, these strategies will help you keep great clients longer (without overcomplicating your workflow).

Struggling to Measure What Matters in Your Small Business? Start Here.

Tracking performance doesn't have to be complicated—but it does have to be intentional. In this post, I break down 7 key performance measures every small business should be using to stay focused, make smart decisions, and grow with purpose.

From lead conversion rates to client retention and revenue per service, I walk you through what to measure, why it matters, and how to track it—even if you’re not a data expert.

If you're ready to stop guessing and start measuring what moves the needle, this guide is for you.

Feeling like your marketing is all over the place?
This guide breaks down the 4 key marketing pillars every small business needs to create clarity, consistency, and real results. Whether you're just starting out or tightening up your strategy, these pillars will help you focus on what matters most — attracting the right clients and growing sustainably.

Are you constantly putting out fires, juggling every task, and wondering why your business still feels chaotic? In this post, we’re uncovering three clear signs that your business is running on stress, not strategy—and how to turn things around with a more sustainable approach.

Struggling to market your mission without sounding too salesy or straying from your purpose? You're not alone. In this post, we break down how to align your marketing strategy with your core values — so your message feels just as authentic as your mission. Discover how mission-driven marketing builds trust, deepens supporter loyalty, and fuels sustainable growth, all while staying true to what matters most.

Zeffy Review: The Best 100% Free Fundraising Platform for Nonprofits
Looking for a way to keep every dollar your donors give? In this in-depth Zeffy review, discover why Zeffy is the best free fundraising platform for nonprofits. With zero payment processing fees and no platform costs, Zeffy helps nonprofit organizations maximize every donation. Learn how it works, key features that set it apart from competitors, and why so many mission-driven organizations are switching to Zeffy to boost their fundraising results. Whether you’re planning events, collecting donations, or managing memberships, Zeffy lets you do it all—without losing a penny to fees.

Read on to see how your nonprofit can raise more and spend less.

When your marketing starts drifting from your mission, your message weakens—and so does your impact. In this post, we’ll unpack eight common pitfalls that purpose-driven nonprofits and small businesses face in their marketing, along with simple, actionable fixes to help you stay aligned, build trust, and amplify your influence.

Branding isn't just about picking colors or designing a logo—it's about building trust, shaping perception, and creating a connection with your audience. In this no-fluff guide, you'll learn what branding really means, why it matters for small business success, and how to build a brand that speaks clearly, consistently, and authentically. Whether you're starting from scratch or refining your message, this is your roadmap to branding with intention.

Pressed for time but still want to grow your small business? You’re not alone. Discover how to make consistent marketing progress—even with a packed schedule. This guide shares quick, high-impact marketing tasks you can complete in just 30 minutes a day. Perfect for busy entrepreneurs who need results without burnout.

👉 Learn practical strategies for email marketing, social media, and more—no fluff, just what works.

Building a strong personal brand on LinkedIn isn’t just a nice-to-have — it’s a must for service pros and small business owners who want to build trust, attract clients, and grow their business. With the right strategy, LinkedIn becomes more than an online resume; it becomes your most powerful lead generator. In this step-by-step guide, you’ll learn how to optimize your profile, craft a message that resonates, and build a presence that turns connections into clients. Ready for more hands-on support? Explore my small business services at Small Business Growth Consulting — let's make LinkedIn work for you!

You’ve worked hard to attract clients — but what happens after they say “yes”? Without clear systems for onboarding, communication, and follow-up, even great work can lead to forgettable experiences. In this post, you’ll learn the five essential client success systems every service-based business needs to improve retention, get more referrals, and grow sustainably.

Unlock the power of AI in your small business with these 10 surprising and powerful tools. From automating everyday tasks to boosting customer engagement and accelerating growth, discover how artificial intelligence can save time, reduce costs, and give your business a competitive edge

In today’s digital-first world, your nonprofit’s online presence is more than just a marketing tool — it’s a reflection of your mission, your impact, and your ability to connect with the people who care most about your cause.

Looking to turn your LinkedIn profile into a client-generating machine? You're not alone. With over 900 million members and growing, LinkedIn offers unmatched potential for service providers—but only if you approach it strategically. While millions scroll, few are converting connections into clients. The good news? With the right LinkedIn marketing strategy, you can stand out, build authority, and attract the right people to your business—consistently.

Ready to Build a Business Plan That Works?
This ultimate business plan checklist is designed specifically for service providers, freelancers, and creative entrepreneurs who want clarity, structure, and real results. From setting clear goals to streamlining daily operations, this guide helps you stay focused and grow sustainably. Perfect for consultants and service-based business owners ready to turn big ideas into actionable steps. Don’t forget to grab the Small Business Works guide and workbook for even more practical support!

Are you tired of setting business goals that never seem to materialize? Studies show that entrepreneurs who write down their goals are 42% more likely to succeed than those who don’t. Yet, many struggle with goal setting, turning it into an exercise in wishful thinking rather than a roadmap to success.

With a proven goal-setting system, you can clarify your priorities, establish actionable steps, and track measurable progress. This structured approach not only enhances productivity but also improves decision-making and accelerates business growth. Whether you're launching a startup or scaling your company, learning how to set and achieve SMART entrepreneurial goals is the key to long-term success.

✅ Discover how to create, track, and achieve business goals
✅ Learn a step-by-step system that drives results
✅ Increase efficiency and make informed decisions

Start setting powerful business goals today and take your entrepreneurial journey to the next level! 🚀

Master email marketing and turn subscribers into customers! This guide covers proven strategies for list building, automation, engagement, and high-converting email sequences to grow your business effortlessly.

Struggling to attract clients? Learn how to use LinkedIn as a powerful client acquisition tool. Discover proven strategies to optimize your profile, build relationships, and generate high-quality leads—without overspending on ads

Knowing how to gain clients is the foundation of a thriving service business. Without a steady stream of customers, even the most skilled professionals can struggle to sustain their business. 

The good news? Whether you’re looking to attract clients online or through traditional methods, a strategic approach can yield remarkable results. From crafting compelling offers to optimizing your outreach, taking simple yet intentional steps can make all the difference in growing your client base.