Marketing is essential for both small businesses and nonprofits, but as you grow, managing it effectively can become a challenge. From limited time and strained resources to falling short on results, these roadblocks might signal it's time to outsource marketing. Outsourcing offers a smart solution, providing access to expertise, fresh perspectives, and scalable strategies tailored to your goals.

Discover how to effectively allocate your small business marketing budget to maximize growth and ROI. Learn strategic tips for planning your marketing expenses, choosing the right channels, and driving your brand's success. Find out how much you should spend on marketing to achieve optimal business performance.

For nonprofits, donations are crucial to the success of your organization and day-to-day operations. In 2021, a total of $484.85 billion was donated in the US alone–this is 4% more than the total donations in 2020. But aside from supporting a cause, the funds from these donations also help sustain an organization with its operating costs and livable wages. In fact, regularly recurring donations help donors stay engaged with the organization. This also avoids operational costs that would be needed for looking for new donors.

Whether you’re in the beginning stages of creating a nonprofit or you’ve just begun work on your latest fundraising campaign – there are many ways to ensure your staff and fundraising costs are covered.This article focuses on how to raise money for a nonprofit.

And while during the holiday season, collecting donations from individuals and organizations alike is somewhat easy – this isn’t always the case year-round. If you need help getting funding this off-season so to speak, stay tuned for some of the more creative solutions out there.