Video - 5 things to consider

5 Video Marketing Strategies to market your product or service

1) The digital age makes TV:

Quality video is possible without extraordinary investment in infrastructure such as large crews, lighting trucks, and so on. It’s a simpler and more direct process that can achieve high definition and very polished and professional results simply by sharing your information and goals with the right people.

2) Buy the people, Not the equipment :

The bill for video production and post-production can be sizable and the results may not produce any greater return. A qualified director, editor, and crew can work with you on a one-on-one basis and steer you through the process of incorporating your sales pitch and brand with an image and tone that supports those elements are key. There are many affordable but incredibly talented people for hire who can guide you through the process.

3) Online video triggers the emotional centers of the brain :

And elicits action from the viewer at a far, far greater ratio than printed matter or audio. Your short and efficient branding video can enjoy a life on social media networks, email, and your website that outlasts the capacity and range of impact from any print or radio, or static image collateral piece. Plus, it’s “greener” by far.

4) You are your online image in today’s marketplace:

Be sure your still photography is updated regularly and that you have or plan to initiate an online Video Strategy on your site and in your marketing and sales planning, as a static website is out of step with your consumers and will not compete with the multiple moving images they process and to which they respond on daily, and hourly basis. By placing a video on your website, you can increase your search engine optimization by 53 times! It’s that simple… and that important. Your video company should be a comfortable and integral extension of your marketing strategies and will be invested in moving your brand forward. You should be looking for a company and crew you are excited to work with again.

According to Martech. zone, a well-optimized video can increase your chances of getting featured on the front page of Google by as much as a factor of 53. The inherent engaging qualities of a video also mean that it has an astounding worldwide audience penetration.

5) Let every detail to your professional video company:

if you feel you cannot after interviewing them and viewing their prior work, move on. Share examples of video work you like and be sure the company has the capacity and talent to produce it. Obtain a firm quote, signed contract, and guarantee on delivery and distribution of your final product. Without those commitments, your enterprise can be delayed or your campaign compromised. You may even have the video you desire but be lost to incorporate if effectively and maximize your return on investment. A very simple, commercial-quality video, or video advertising element, can be produced for less than $5,000, depending on the length, degree of sophistication, necessary equipment, voice-over, and specialized editing requirements. In many cases, much less.

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