In the nonprofit sector, marketing goals and metrics that indicate success are tied to public awareness and fundraising. With thousands of different organizations for prospective donors to choose from, it’s critical to keep developing creative marketing ideas for your nonprofit organizations. These will help you stand out from the crowd and rally the most support for your cause.

Video is one of the most powerful tools a nonprofit or small business can use to build visibility, connect emotionally with an audience, and drive real action — yet many organizations still aren't sure where to start. Whether you're new to video marketing or ready to be more strategic about it, these five practical considerations will help you move forward with confidence and make the most of your investment.