In the dynamic world of business, the terms "marketing" and "advertising" are often used interchangeably, creating confusion for many.

Nothing can be more exciting for a non-profit organization that is attaining publicity for its campaigns and initiatives. But, with the sheer amount of planning required to ensure things go as smoothly as possible, it's easy to forget some of the key steps along the way.

To make sure your campaign gets the attention it deserves, uses this simple checklist to make sure you've covered all the bases before launch.