Nonprofit Social Media Strategies That Work

It's no secret that 2020 was a tough year for many, especially nonprofits. It's true that there were some great successes in digital content strategy, but most of us were left feeling a bit lost.

If you're in the same boat and asking yourself, "how do I create better content and reach more people?" you've come to the right place.

Here are some nonprofit social media strategies to help your organization succeed online. So, whether your goal is to boost engagement or reach more people - this article has the tips and tricks you need.

What is Content Strategy, and Why Should Nonprofits Care?

Content strategy is the process of creating content that is useful, relevant, and engaging to your target audience. It's not just about throwing up a few posts on your social media accounts. Content strategy is the blueprint for creating, managing, and optimizing content across multiple channels.

By developing a content strategy, nonprofits can increase their reach and engagement while also communicating their mission and values.

How Can Nonprofits Create Great Content?

Creating great content can be challenging, but it can be very rewarding with the right approach. Here are some tips for creating content that resonates with your audience:

1. Focus on quality over quantity:

Nothing is worse than cranking out subpar content just to stay active on social media. Do the work and create quality content; this will help you stand out and get the attention you're looking for. And if you don't have the time, there are plenty of freelance writers out there who can help.

2. Tell stories:

People love stories and can relate to them on a more personal level. Document the stories of transformation that are taking place in your ministry and share them in video form. You can also create a podcast series out of the same story and use it as your pillar content.

The stories of transformation will help your audience connect with you and ultimately bring more people into your ministry. And don't forget to document digital events as well.

3. Create Micro-Content:

Micro-content is small slices of content, usually social media posts, that can be used to draw attention to your bigger pieces of content.

For example, if you have an upcoming webinar that you want to promote, create social media posts ahead of time with teasers of what people can expect. This is a great way to build anticipation and get people excited about your content.

 It's also a good idea to repurpose content into micro-content, so you can easily update your followers on the latest news without creating new content daily.

4. Be Authentic:

People are more likely to engage with content that is authentic and relatable. Don't be afraid to show who you are and what you're passionate about. This will help your followers feel connected with you and your mission.

5. Add donation widgets or buttons:

No one likes the hard sell, but if your nonprofit accepts donations, it can be helpful to add a donation widget or button to your content. This can help make it easier for people to donate while they're learning more about your organization.

You can also add links to your website, other social media platforms, newsletters, and the donation widget or button. This way, people can easily connect with you if they have any questions.

6. Develop a content schedule:

Every nonprofit needs a content schedule. This will help you stay organized and plan. Anticipate key events that your nonprofit holds, such as giving days or special events, and plan content for them ahead of time. We recommend creating a nonprofit social media strategy template. A nonprofit social media strategy template is a guide that outlines the steps and best practices for creating a social media strategy for a nonprofit organization. It typically includes a series of customizable templates and worksheets to help nonprofits create and implement a successful social media plan.

The template may cover different aspects of social media, such as defining goals and objectives, identifying target audiences, selecting social media platforms, creating content, engaging with followers, and measuring success. The template may also provide guidance on how to integrate social media into broader marketing and fundraising efforts, as well as tips on how to monitor and adjust the strategy as needed.

Overall, a nonprofit social media strategy template can be a useful tool for nonprofits to develop a comprehensive and effective social media plan, which can help increase awareness, engagement, and support for their mission and programs.

Scheduling your content to post at certain times throughout the day can also be helpful. This will help you stay consistent, which is important for staying top-of-mind with your target audience.

7. Communicate stories about other people:

Sharing stories about the people involved with a nonprofit organization, such as its volunteers, founders, and those it supports can help boost engagement. It's a great way for people to connect with the organization on a personal level and understand what the nonprofit does in a more relatable way.

For example, you could post a photo of a volunteer helping out the organization or a video of people discussing the impact the organization has had on them. By doing so, you're creating content that puts the human side of the nonprofit in focus.

8. Launch a hashtag-based campaign:

Hashtags are a great way to promote your content and reach new audiences. Creating a hashtag-based campaign can be a fun and effective way to engage with your followers.

You could create a hashtag specifically for your nonprofit and make it easy for people to find and follow along with your content. You could also use popular hashtags to bring attention to your posts and make it easier for people to find you.

9. Get creative:

Content doesn't have to be limited to just photos and videos. You can get creative with your content by creating interactive games or puzzles, hosting Q&A sessions, and creating polls or surveys to get feedback from your followers. This content is engaging and can help create more of a connection with your followers.

 By getting creative, you can easily stand out from the crowd and keep your followers engaged with your content.

10. Measure the results:

The most important part of creating content for a nonprofit is measuring its success. Use analytics and insights to track your content's performance and adjust accordingly.

Nonprofit social media strategies will help you understand what kind of content resonates best with your followers, allowing you to create more targeted content in the future.

Final Thoughts:

Creating content for a nonprofit isn't easy, but with the right strategy and tactics, you can create content that resonates with your followers and helps spread your message.

Keep in mind nonprofit social media strategies aren't just about promoting your mission – it's also about creating a connection with your followers and allowing them to learn more about what you're passionate about. With the right content, you can make a real impact!