Social Media - Tips to Improve Your Reach

Marketing With Social Media Tips for Small Businesses to Improve Results

 Focus on Quality:

It is good to have a constant flow of content and announcements, but I would much rather have fewer posts of higher quality. You want to make sure that we are sharing content that is good enough to be re-shared or retweeted, passed on to colleagues across industries.

 Be consistent:

How consistently you post should be specific to each social media site you’re utilizing.

Some platforms like Twitter and Instagram Stories require you to be active multiple times per day to get the maximum potential from your audience.

 Focus your messaging:

Each platform will have its own unique demographic. There will be an overlap in the people you’re targeting on each platform, but it’s still essential to understand your demographics so that you can tailor your message to have the largest impact.

Having a focused message will help you create higher quality content that is on brand and resonates with your audience.

 Plan budgets according to platform performance:

Time and time management are incredibly important; how you manage this resource will determine how well you perform on social.

Plan to invest your time and money based on the returns that each platform gives you.

 Keep an eye on what’s trending:

Once you have your key messaging determined, keep an eye on popular trends emerging on each platform. If you notice a pattern or new strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement.

 Join in on communities:

Within large social networks, smaller communities are increasingly important.

Whether it’s Facebook Groups, TweetChats, or LinkedIn Groups, there are plenty of opportunities for you to connect with like-minded people and companies within your niche.

 Know Your Audience:

Your audience is the lifeblood of your business. If you don’t know who they are, you may find it difficult to reach and connect with them on social media.

Also, you could be spending more on advertising and doing this in all the wrong places.

 Interact with your audience:

Social media users crave authentic interaction with the brands.

So on top of posting high-quality and relevant content, make sure you’re keeping an eye on each platform you use and engaging with your audience.

 Involve your entire team:

Your social media team doesn’t have to be the only people contributing to your social media posts. Encourage employees from your company’s other departments to help your social media marketing efforts. Whether it’s contributing content to the blog, sharing their photos, or taking followers behind the scenes, the more involved your team is the better.

 Use an Editorial Calendar:

Social media marketing is all about engaging your audience with great content that they like and interact with. Editorial Calendar is the term that is basically used in the newspaper industry. But, nowadays it is also being used in digital marketing and social media marketing.

An editorial calendar is an important part of social media management. The editorial calendar helps your team to drive your content marketing efforts on social media. PRO TIP - you can use a tool like Asana (FREE Version), Monday, Trello to map out your content calendar.

 Be Good with Customer Care:

The best way to engage with your audience on social media is to interact with them, listen to them, and help them solve their issues.

Twitter & Facebook are great platforms where you can interact and engage with your customers directly and in real-time.

 Share the Stories:

You can’t sell anything if you can’t tell anything.

Great stories are at the heart of every great marketing campaign. The very best marketers put stories at the heart of their work. Stories of customers, employees, advocates, fans, friends, partners, community, and anything which is important and relevant for their audience.

 Avoid over-posting & under-posting:

The frequency of social media posting is a topic that has been done to death. Again, there’s no universal frequency that works for everybody. Paying close attention to metrics can give you great insights.